Lifetime Deal means you will only pay one fee in order to get access for life. Once you purchase and redeem a lifetime deal, you have access to that tool for the lifetime of the product. As long as the tool is still available, the partner has agreed you’ll have access to it. :)
While we’d love to be able to guarantee that your purchase will last forever, as a third-party reseller, we can’t always control what happens on the partner side of things. In rare cases, our friends get acquired or discontinue their services. Of course, we always try to pick products that we think have long-term staying power. The reality is that some of the companies we partner with are in the early stages, which is how we’re able to get such awesome deals. As an entrepreneur, you know that any early-stage company (really any company, #RIPBlockbuster) comes with potential risks for failure.
Our recommendation is that you redeem and test every product you purchase before the refund window expires so you can make an informed decision while you’ve still got time to utilize the refund policy (the only time that your purchase is 100% protected under our money-back guarantee).
If the product meets or even exceeds your expectations and is worth way more than you paid for it, hold onto it and hope that it only continues to get better.